(The following presentation was given at
10th Annual Sustainability Summit and Exposition held in
Milwaukee, Wisconsin, on March 6-7, 2013
<www.sustainabilitysummit.us>)
Americans
are not living in a very happy place right now. There are looming
threats to an already problematic health care system. Wages have
been stagnant for decades and two-income families struggle to keep
their heads above water. Meanwhile, the 1% are making off like
bandits. A spate of bad weather phenomena is making us uneasy about
the developing apocalyptic dimensions of climate change. The American
Dream seems to be slipping through our fingers.
There are many and complex
reasons for these problems, but today I will focus on an issue that
goes to the core of our unhappiness—consumerism. Seventy percent
of our economy is driven by consumerism and the American consumer and
the American economy supports a substantial proportion of the world's
economy through our exports and imports.
There are two main problems
with consumerism. First, our poor planet can't sustain the high
levels of consumption in America and the rest of the developed
economies. We are destroying the very fabric of our existence as we
contaminate our air and water. We engage in ever
riskier means of obtaining oil and gas; runoff of fertilizers,
pesticides and herbicides pollute our streams and rivers; and we are
contemplating an open pit mine in northern Wisconsin that will
destroy an entire watershed feeding into Lake Superior and sustaining
an Indian tribe. The second major problem with consumerism is its
very premise---you can buy your way to happiness This runs contrary
to every form of perennial wisdom. “Can't buy me love!” the
Beatles sang.
Why is consumerism so powerful?
Again, there are many and complex reasons but, as I see it, there
are two outstanding factors. The first major problem is the
corporation as the dominant economic form. Corporations are given
the rights of a person but international corporations are often more
powerful than people's governments as they suppress worker's rights
and environmental standards in the name of greater profits.
Corporations are amoral at best; they have no concern for any
children or grandchildren let alone the seventh generation. Their
only concern is with making a profit for the shareholders in their
quarterly reports, and most of the shareholders are very wealthy
people.
Advertising is the handmaiden
of corporate dominance and the power of consumerism. Some of the
best and brightest, some of the most creative individuals, earn huge
salaries for generating desires and creating brand identity. Nothing
is sacred: even the drool factor in babies is exploited to begin to
establish brand identity. Advertisers prey on our fears and
anxieties, our instinctual desires and lusts, envies and greeds, to
sell products often harmful to our health and to the environment. And
thanks to the Supreme Court's Citizens
United decision,
corporations can now pump unlimited sums of money into political
campaigns driven by clever and often deceptive ads: welcome 1984!
Jung said big organizations like big corporations and big businesses, big machines and big militaries, are
the modern day versions of the monsters in the myths and fairy tales
of old. (1)
The second major reason for
consumerism is the empty, meaningless lives most people live. True, a
good portion of this arises from being constantly bombarded with the
message that consumption will make us happy. This cultivates a
narcissism which undercuts a basic human need—the need for intimacy
and a sense of community. Research has show that beyond a modest
income and adequate amounts of food, clothing, and shelter, plus
decent health care, the most important elements in a happy life are
the time to cultivate good relationships with family and friends,
pursue topics of personal interest, and involvement with community
affairs. Before the age of television, working men, and it was mostly
men, used their evenings to engage in political discussion and
community activities.
There are many, including the
renowned Swiss psychiatrist Carl Jung, who maintain that the most
important need for humans is to have a sense of meaning and purpose
in one's life. “Man cannot stand a meaningless life,” Jung said.
(Jung 1977, p. 439) Religions and the great spiritual and
philosophical traditions have forever facilitated and guided humans
in the quest for meaning and purpose. Many modern men and women no
longer feel contained within these forms; they are what Jung said are
modern men and women in search of a soul.
This search, what Jung called
the process of individuation, is basically Jung's antidote to
consumerism. Having a sense of soul, living a soulful life, is much
more precious, more priceless than anything a VISA card can buy. Jung
told Bill W., the co-founder of Alcoholics Anonymous, there had to be
something positive and equally powerful to replace the core of an
addiction. (Jung 1976, p. 623-625) This became the central concept in
AA—the need for a sense of a Higher Power. Consumerism is a
craving, an addiction, and soul-making is a positive way to fill the
void in the consumer. Jung said the journey within to discover the
breath and depth of one's psyche is like a voyage into the immensity
of the cosmos. (Jung 1964, p. 103)
There are two central concepts
in individuation/soul-making. The first is what I call an ecology of
the psyche, an important aspect of ecopsychology. Ecopsychology is a
new and important field of that began to emerge in the mid 90s. It
studies how our attitudes, values, perceptions and behaviors affect
our relationship with the environment. It calls for a new
relationship to our inner world and a re-formulation of our social,
economic, educational, political and spiritual systems which will
enable us to live sustainably. I call ecopsychology the psychology
of ecology and the ecology of psychology. It is the subject of the
four volumes of my books, The Dairy Farmer's Guide to the
Universe—Jung, Hermes, and Ecopsychology.
An ecology of the psyche is
best illustrated by thinking of a dream that we are in along with
several other people. Our dream ego is closest to our conscious ego
state. But who are all those other people? They are, and are more
than, parts of ourselves. They can represent aspects of ourselves
that we can't stand and which we project out onto others, thereby
proceeding to belittle and persecute them. They can be aspects of
ourselves that are positive potentials which we recognize and envy in
others. They are often people of our opposite and complementary
psychological types: if we are a strong thinking type we may dream of
a strong feeling type person; if we are a strong introvert, we will
probably dream of a lot of extroverts and being in extroverted
situations like public places and larger gathering of people. We
should think of ourselves as a walking tribe composed of our ego and
all those little people within. Our challenge is to be in good
relationships with the “little people within.” How well we
relate to them is how well we are related to others in our waking
state.
The second important aspect of
individuation/soul making is Jung's concept of the Self. The Self is
described as the center and centering force in the psyche. It's what
brings all aspects of the psyche into relationship with each other.
The Self can be thought of as whatever it is that creates our dreams
with their cast of characters and the interactions and relationships
between them. The Self is experiences as the image of God within if
you are a Jew or a Christian, and at the cultural level as Jesus,
Buddha, Mohammed, Wakan Tanka (Lakota Sioux), etc. It can also be
experienced as a magnificent tree, a sacred landscape, or what an
indigenous person would call a “spirit animal.”
The process of individuation is
dependent on developing a good Ego-Self axis, best illustrated by the
Chinese glyph, or picture-word, for the Sage—“The ear listening
to the Inner King,” the Inner King or Queen being the Self in this
case.
How does one connect with the
Sage and develop a relationship with it? Dream work is an excellent
way and many Self images come through dreams. Psychotherapy and
psychoanalysis with an approach that works with symbols are also good
ways. So is meditation, deep reflection, intensive journaling,
artistic and creative expression, and following personally meaningful
spiritual and religious traditions.
These all require a certain
degree of living the simple life. They require a preoccupation with
one's inner journey, a valuing of reflection, time out and time away
from it all, removal of clutter and a slowing down of the pace of
things so one can be in a good “listening” position. Jung
commented on how difficult it is to live the simple life (2) and
railed against such things as an increasingly noisy world,
time-saving gadgets that just increase the pace of life, and a goal
of “keeping up with the Jones.” (3)
The last central concept for
living sustainably and establishing a simple life is Jung's idea of
the “two million-year old man within.” One of his biggest
challenges was for modern men and women to unite their cultured side
with “the indigenous one within.” Such a person would be
connected emotionally, spiritually and symbolically with the land; a
person for whom that is one of the most important goals in life. To
do this we need long periods of immersion in nature, a lot of “hang
time” with it—this is pretty simple. It includes a myriad of
things like hiking, nature study, birdwatching, and gardening. (4)
The antidote to consumerism and
an important aspect of living sustainably is to cultivate a simple
life and carve out the time to spend with family and friends and
soul-generating activities. It is not that “time is money” but
what you spend your time on indicates what your values are, what you
value. Just remember all those priceless things that credit cards
can't buy.
Notes
1. Jung saw “such great
abstractions” as large organizations, powerful systems, political
ideologies and enormous machines as being demonic--autonomous
archetypal phenomena seemingly beyond our control. (Jung 1977, p.
16-18) The modern archetypal dragons, as Jung saw them, are the
“great machines, cars, big guns, [big organizations]…[that are]
new terms for old things…but just as valid as the old ones.” He
used the example of “all the little merchants…crushed by the
Standard Oil Trust” who must have felt it to be “a great crushing
monster” (Jung 1984, p. 538, 539):
After a while, when we have
invested all our energy in rational forms, they will strangle us.
They are the dragons now, they became a sort of nightmare. Slowly and
secretly we become their slaves and are devoured…We are already
strangled by our rational devices. One can see that also in enormous
machine-like bodies of men, armies or other organizations, which all
lead to destruction…Great organizations eat themselves up. (Jung
1984, p. 542, 543)
I have done without electricity,
and tend the fireplace and stove myself. Evenings, I light the old
lamps. There is no running water, and I pump the water from the well.
I chop the wood and cook the food. These simple acts make man simple;
and how difficult it is to be simple! (Jung 1961, p. 226)
I
personally detest noise and flee it whenever and wherever possible
because it not only disturbs the concentration needed for my work
but forces me to make the additional psychic effort of shutting it
out…Noise is certainly only one of the evils of our time, thought
perhaps the most obtrusive. The others are the gramophone, the
radio, and now the blight of television...We must now add the
nerve-shattering din of our modern gadgetry...Fear seeks noisy
company and pandemonium to scare away the demons…Noise, like large
crowds, gives a feeling of security…Noise protects us from painful
reflection, it scatters our anxious dreams, it assures us that we
are all in the same boat and creating such a racket that nobody will
dare to attack us.
The
dark side of the picture is that we wouldn’t have noise if we
didn’t secretly want it…The real fear is what might come up from
one’s own depths—all the things that have been held at bay by
noise. (Jung 1984, p. 388-390)
Concerning
our world of gadgets and time-saving devices, Jung opined:
Reforms by advances, that is,
by new methods or gadgets, are of course impressive at first, but in
the long run they are dubious and in any case dearly paid for. They
by no means increase the contentment or happiness of people on the
whole. Mostly, they are deceptive sweetenings of existence, like
speedier communications which unpleasantly accelerate the tempo of
life and leave us with less time than ever before…All haste is of
the devil, as the old masters used to say....
All time-saving devices…merely
cram our time so full that we have no time for anything. Hence the
breathless haste, superficiality, and nervous exhaustion with all
the concomitant symptoms—craving for stimulation, impatience,
irritability, vacillation, etc. Such a state may lead to all sorts
of other things, but never to any increased culture of the mind and
heart. (CW 18, ¶ 1343)
“Keeping up with the Jones”
leads to a focus on material possessions:
All too often an American
worker who owns only one car considers himself a poor devil, because
his boss has two or three cars. This is symptomatic of pointless
striving for material possessions. (Jung 1977, p. 202)
Meaningless jobs lead to
meaningless lives:
See how men slink to work, only
observe the faces in the trains at 7:30 in the morning! One man makes
his little wheels go round, another writes things that interest him
not at all. What wonder that nearly every man belongs to as many
clubs as there are days in the week, or that there are flourishing
little societies for women where they can pour out, on the hero of
the latest cult, those inarticulate longings which the man drowns at
the pub in big talk and small beer? (CW 7, ¶ 428)
References
Jung,
C. The Collected Works of
C. G. Jung [CW]. 2nd
ed. H. Read, M. Fordham, G. Adler and W. McGuire, eds. R.F.C. Hull,
trans. Princeton University Press: Princeton, NJ.
CW
7. 1966. Two Essays on
Analytical Psychology.
CW
18. 1976. The Symbolic
Life: Miscellaneous Writings.
1961.
Memories, Dreams,
Reflections. Aniela
Jaffe, ed. Richard and Claire Winston, trans.
Random House: New York.
Ed.
1964. Man and His
Symbols. Doubleday and
Co.: Garden City, NY.
1976.
Letters.
Vol. 2. 1951-1961.
Gerhard Adler and Aniela
Jaffe, eds. R. F. C. Hull, trans. Routledge & Kegan Paul: London.
1977. C. G. Jung Speaking:
Interviews and Encounters. W. McGuire and R. F. C. Hull, eds.
Princeton University Press: Princeton, NJ.
1984. Dream Analysis: Notes
of the Seminar Given in 1928-1930 by C. G. Jung. W. McGuire, ed.
Princeton University Press: Princeton.
Merritt, D. L. The Dairy Farmer's Guide to the Universe, Fisher King Press: Carmel, CA.
2012. Volume 1: Jung and Ecopsychology,
2012. Volume 2: The Cry of Merlin: Jung, The Prototypical Ecopsychologist.
2012. Volume 3: Hermes, Ecopsychology, and Complexity Theory.
2013. Volume 4: Land, Weather, Seasons, Insects: An Archetypal View.
Sabini, M. 2002. The Earth
has a Soul: The Nature Writings of C. G. Jung. North Atlantic
Books: Berkeley, CA.




